Road Pictures is an entertainment group which concentrates on film investments and productions, entertainment marketing, digital and branded content marketing, and events. Road Pictures has offices in Beijing, Shanghai, Hong Kong, and Los Angeles.

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2019-04-29

《何以为家》曝终极海报 今日公映引爆泪腺

今日,获戛纳评审团奖、奥斯卡和金球奖最佳外语片双提名的电影《何以为家》(音译《迦百农》)正式公映,片方同时释出终极海报。这部口碑佳作早在上映前已经收获无数眼泪,催泪视频更是火爆抖音,引发网友的强烈共鸣。  “何以为家看哭了”热搜登顶 影片看点成催泪炸弹 一周前的超前点映和北影节期间的展映已经让《何以为家》口碑爆棚,而仅仅是部分片断组成的走心视频也以催泪炸弹一般的力量席卷网络。在抖音平台,“何以为家看哭了”这个热搜甚至在第一的位置持续了超过一整天,热度居高不下。 很多网友热议的影片看点着实催人泪下。小赞恩的妹妹萨哈被父母卖给富商,结果却因为年幼怀孕大出血导致死亡,小赞恩得知消息后伤心愤怒拿着刀要去砍富商,这种强烈的愤慨和悲痛让很多人觉得难以承受。而当赞恩遇到黑人小孩约纳斯,想照顾他却无能为力,在最大的恶面前仍在坚持善良,这种无奈与倔强则让无数人为之动容。赞恩的家庭生活在战乱的黎巴嫩,子女众多却无人教养,毫无责任感的父母也有自己的无奈,这是底层社会的悲哀。而在我们的生活里,同样有不少人生下子女却毫无为人父母的担当。很多人看完后都回忆起自己和身边人年幼时爱的缺失,更有人感叹:“愿你们都没有在电影里看到自己的影子。” 《何以为家》曝终极海报 鲜亮色彩昭示勇气与希望 《何以为家》的终极海报再度回归手绘风,和上一版人物海报一样是小赞恩与黑人小孩在一起的画面。之前曝光的所有海报,几乎都是接近沙漠的暖黄色调,既贴合影片中现实背景的质感,又让人感受到生活的单调漫长与逼近麻木的苦痛。但这一版终极海报完全跳脱出现实,鲜艳明亮的色彩和充满想象力的背景带来希望与力量。 小赞恩盘坐在地上抱着黑人小孩,两人一起看向高处,小赞恩大睁着双眼,小孩的笑容更是没有忧虑,他们的身后是由充满卡通感的色块拼凑而成的山峦河流。这些颜色和纹样都是从片中很多生活场景和服装上取材提炼的。这样的画面提醒着观众,无论面对着怎样的苦难,他们的内心始终存留着童真,更拥有在艰难环境中前行和抗争的勇气。 到目前为止,《何以为家》已经收获了豆瓣8.8、淘票票9.2的超高分,是今年五一档评分最高的一部电影,看完影片的人几乎一致评价这是一部既好看又有教育意义、回味悠长的电影。持续的高口碑高热度给了还未观影的网友极大的期待。 父母生而不养,你会告他们吗?4月29日,看完电影,也许就有答案。

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Road Pictures works closely on local and international highly potential and passion-driven film projects, and partners with talent agencies, and prominent production companies with access to first tier film projects, celebrities, and cinema resources. At the same time, Road Pictures effectively utilizes mainstream media resources to offer premium marketing service and public relations support.

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Road Pictures is an entertainment group which concentrates on film investments and productions, entertainment marketing, digital and branded content marketing, and events. Road Pictures has offices in Beijing, Shanghai, Hong Kong, and Los Angeles.

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Road Pictures has produced romance comedy OnlyYou.The following films include Robots,  Diamond Age and Creation of the God.

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In terms of entertainment management, Road Pictures has long-term cooperation with sixHollywoodstudiosand China’smajor filmmakers. Wehaveabundantcustomers in various industries such as automobile, FMCG and Internet.Ourcases includes Audi’s joint promotion of Avengers 3,L’Oreal’simplantationin Miracles of the NamiyaGeneral Store and Lincoln’simplantation in Ode to Joy II.Wefully combine resource advantages and brand value to achieve a win-win result.

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RoadPictureshaspromoted27 movies and5 TV series informsofwhole case, new media/traditional media, activities, crossover cooperation, etc.,includingTransformers 5, Tomb Raider,FindingMr.Right2,LegendofFuYaoand SweetCombat,withfilmboxofficereaching6.8billion.

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Road Pictures has released the 2018 Cannes Golden Palm Award winner Shoplifters. The following films include the Cannes Jury Prizewinner Capharnaum, The Extra ordinary Journey of The Fakir and Judgement.

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